We are looking for a Senior Marketing Specialist to join our Business Development, Sales and Marketing team at Intelliarts. This role is a good fit for a T-shaped marketing professional — someone with a broad understanding of B2B marketing, strong hands-on experience across digital channels and the ability to plan, prioritize and drive marketing initiatives that support business growth.
You will work closely with our marketing, sales and lead generation specialists, tech experts, designers and external vendors. The role combines strategic planning and hands-on execution: from website management, SEO and analytics to email marketing, market research and marketing process improvements.
We’re looking for someone who goes beyond executing tasks — a person who generates ideas, challenges the status quo and turns plans into concrete outcomes.
Intelliarts Ltd. is a boutique software engineering company established in 1999 in Lviv, Ukraine. We launch and support dedicated development teams that help startups and technology companies worldwide build exceptional digital products. With a flat structure, we don’t offer traditional vertical career growth. Instead, we foster an environment that encourages professional and personal development: challenging projects, intensive learning programs, and knowledge sharing from experienced colleagues.
Personal Profile Overview
- Degree in Marketing, Business Administration, Sales or related field
- Stability in previous employment history with a tendency to remain with employers for extended periods
- Strong B2B marketing mindset with an understanding of how marketing supports brand awareness, lead generation and business growth
- Strategic and proactive thinker who can generate ideas, suggest improvements and turn them into actionable plans
- Ownership mindset and readiness to take responsibility for marketing initiatives from planning to execution
- Highly organized and detail-oriented with the ability to manage multiple initiatives, stakeholders, and deadlines simultaneously
- Analytical mindset and ability to evaluate marketing activities based on data, performance, and business impact
- Proficient in team collaboration while maintaining a proactive, self-driven approach independently
- Transparency in sharing information within the team and company
- Curiosity and willingness to explore new approaches and technologies, including AI tools and automation
Required Skills
- 5+ years of experience in marketing roles within the IT industry
- Demonstrated experience working with international markets
- At least Upper-Intermediate level of English
- Strong understanding of B2B marketing, customer acquisition, ICP, buyer personas, and marketing funnel principles
- Hands-on experience with website performance analysis: identifying opportunities to improve conversion rates (CRO) and proposing data-driven changes to content strategy
- Experience managing cross-functional work with internal teams and external vendors
- Proven ability to manage B2B listings such as Clutch, GoodFirms, and maintain community presence on platforms like Quora and Reddit
- Experience in strategic marketing planning: developing, adjusting, and owning the execution of marketing strategies
- In-depth knowledge of market and competitor research, as well as the ability to synthesize the data into practical reports
- Experience launching newsletters and setting up automated email marketing campaigns
- Experience using AI tools to automate routine marketing tasks and improve marketing efficiency
- Practical experience with tools such as Semrush, Google Search Console, Google Analytics, Clarity, WordPress, HubSpot, Notion, Zapier, or similar
As a Plus
- Experience developing or improving LinkedIn strategy
- Experience improving and optimizing LinkedIn profiles for company experts
- Hands-on experience managing Google Ads and LinkedIn Ads, including setup, budget management, and performance optimization
Responsibilities
- Shape and update the marketing strategy based on market trends, company priorities and performance results
- Plan, execute and continuously improve marketing activities that support business growth
- Oversee website marketing performance: supervise the implementation of SEO optimizations, analyze traffic and user behavior, and drive CRO improvements in collaboration with the content writer and designers
- Conduct competitor and market research, define target audiences, ICPs, buyer personas, and turn insights into actionable marketing steps
- Manage selected digital marketing channels, including B2B directories, community platforms, newsletters, and automated email campaigns
- Analyze performance across marketing channels and suggest improvements based on data and business impact
- Collaborate with sales, lead generation specialists, the content writer, designers, and external vendors to support customer acquisition through relevant marketing materials, campaigns, and process improvements
- Bring your own perspective: challenge existing approaches, spot blind spots, and propose initiatives we haven’t tried yet
We Offer
- Fuel your professional growth with paid online courses, conferences, certifications, English classes, a corporate library, and a leadership program
- Thrive in a culture of trust and cooperation with no time trackers and minimal bureaucracy
- Enjoy 20 business days of paid vacation, plus state holidays to prioritize your well-being
- Experience an open-door culture, transparent communication, and top management at a handshake distance
- Enjoy comfortable office vibes with no open space policy, relaxing sports areas, a spacious bar/kitchen, and more
- Achieve balance with our hybrid work model
- Receive fair and competitive compensation
- Fuel your productivity and foster a sense of community with complimentary daily lunches
- Participate in meaningful initiatives supporting Ukraine’s victory
- Take flexible sick leave without burdensome documentation and access parental benefits
- Choose from comprehensive medical insurance or a sports compensation package
- Have fun with regular team-building activities, corporate events, celebrations, and unique initiatives like Week in Lviv